Kerala Brand
Kerala Brand is envisaged to deliver an appealing image of Kerala’s products/ services to the global customer. It will project Kerala’s commitment to quality, ethical and responsible industrial practices and enable Kerala’s enterprises in tapping into the global market potential by creating a unique identity for the indigenous products “Made in Kerala”. Products/ services which are being produced/offered in an environmentally sustainable way, following ethical practices and conform to specific quality standards and certifications, will be selected from selected sectors for identifying under the Kerala Brand.
The objectives of Kerala Brand are:
- Recognize the ethical and responsible industrial practices
- Develop a loyal consumer base across the globe
- Enhance marketing potential of homegrown enterprises that are into value addition of indigenous produce
- Identify enterprises conforming to specific set of quality standards
- Improve export performance of enterprises in Kerala with limited exposure to global markets
The Kerala Brand will reflect the following USPs (unique selling proposition) of Kerala’s industry:
- Manufactured in Kerala
- No Child Labour
- Inclusive Workplace without any discrimination on Sex/ Caste/ Category
- Safe, clean, and progressive workplace
- Technology Enabled Manufacturing/ Service
- Environment friendly practices
Kerala Brand will be a mechanism of ensuring the availability of products which meet high quality standards to consumers and improve the marketing potential of manufacturers/service providers committed to conform to these standards. It will act as a differentiator for products/services of high-quality standards.
The products obtaining Kerala Brand certification shall:
- be able to market under the unique “MADE IN KERALA” brand name at domestic and international levels
- receive financial assistance for obtaining high quality certifications which shall further aid in improving exports
- be considered in the list of products/services showcased at International Trade fairs, Marketing Expos etc.
Kerala Brand hopes to significantly improve the marketing potential for manufacturers who are willing to comply with the prescribed standards to ensure the quality of the products. This shall further enable the manufacturers of other products that get Kerala Brand Certification to market their products under the unique brand name "MADE IN KERALA" at the domestic and international levels.